Fluffy hats are London's hottest It-girl trend – here's how to get the look – hellomagazine.com

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Every other month, the East London girls put their heads together and conjure up a new grunge-inspired trend. We’ve seen Afghan coats dominate Hackney Wick, baker boy hats pepper London Fields and low-rise baggy jeans govern Columbia Road. Clearly, something fresh was needed.
Cue the fuzzy hat, the current It-trend capturing the hearts and wallets of cool-girls across town. From trapper silhouettes to old school Russian styles, the not-so-humble fluffy hat is quickly gaining traction among the style set.
Typically sourced from vintage and thrift stores, these textural accessories have become a staple – even in the celebrity sphere. Last month, Rihanna graced the 2024 Fashion Awards sporting a fluff-tastic azure-toned hat to match her archival Christian Lacroix look. Similarly, Emily Ratajkowski has been inseparable from her rustic trapper, flying the flag for lumberjack à la mode. Rosie Huntington-Whiteley, Dua Lipa, Kendall Jenner, Kylie Jenner and Hailey Bieber are also fans.
The trend slots perfectly into Gen Z’s penchant for preloved. Eighties icons such as Grace Jones and Olivia Newton-John were often pictured in the delightful extravagant pieces, which have a storied history.
Back in the day, i.e. medieval times, fur was used for warmth and status. In Europe, fur hats signified wealth and nobility, often made from luxurious furs like mink or sable. The 18th and 19th centuries saw fur hats becoming fashionable accessories among women, with designs like the fur-trimmed bonnet and muff set. 
By the early 20th century, fur hats evolved into stylish cloche and pillbox shapes. In light of ethical concerns over fur use, modern fashion has adapted with faux fur alternatives, maintaining the classic aesthetic without compromising animal welfare.
All-in-all, an XL fluffy hat is the perfect way to amp up your winter wardrobe. Discover our favourites below.
Marni
Crafted from soft faux fur in Italy, this designer cowboy hat is a one-way ticket to sartorial success. The brand’s iconic label is embossed on the front, meaning everyone can appreciate your unparalleled taste. 
£550.00 AT MARNI
Unreal Faux
Emulate the old school glam of the Hollywood icons with this vintage-inspired piece. Made from faux fur with recycled polyester, this choice is suitable for vegans and sustainability warriors. 
£287.00 AT FARFETCH
Jacquemus
Jacquemus’ bucket hat is a hit of pure dopamine. Made in Italy from plush faux fur, the ‘Le Bob Neve’ features cursive logo embroidery and contrast stripes on the brim. Perfect for brightening up a dreary winter day.

£87.00 AT MYTHERESA
Goldbergh
An off-white option for women of all ages, Goldbergh’s textured headpiece is ideal for alpine getaways and mountainous aprés sessions.
£63.00 AT MYTHERESA
Jaded London
Follow in the fashionable footsteps of EmRata with a bold trapper hat to command attention. This affordable piece by Jaded London comes complete wit an exaggerated trapper shape and cosy quilted interior lining.
£38.00 AT JADED LONDON
66° North
66° North’s ‘Kaldi Arctic Hat’ is a classic virgin wool hat with ear flaps and a soft faux fur lining, offering exceptional comfort and insulation for cold climates. Not to mention, it’s desperately chic. 
£60.00 AT GOODHOOD
& Other Stories
Fuzzy leopard print bucket hat? Sign us up. This high street option is ideal for the girls wanting to stand out this season. 
£57.00 AT & OTHER STORIES
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